OUTDOOR TECH 2014 CATALOG
Catalog layout and design DIRECTION, pagination, Visual INFO-GRAPH & product function DESIGN AND Pre-press setup for production
ABOUT THE PROJECT
OUTDOOR TECH IS A COMPANY BASED In LOS ANGELES WHO'S GOAL IS to address the ever growing issue of blending a modern lifestyle in the age of mobile technology with the drive to be outdoors. The evolution of Outdoor Tech® has been shaped by this constant push and pull, to stay connected but not tethered. I was hired to create their 2014 catalog showcasing their award winning products.
I was tasked with incorporating the brands voice through the use of copy and imagery, as well as designing engaging product functionality visuals for each page that align with the visual language used in much of their product packaging. I MANAGED, DIRECTED and designed ALL deliverables including: pre-press formatting for production, coordinating product photography shoots, CATALOG LAYOUT AND DESIGN, PAGINATION, INDIVIDUAL PAGE DESIGNS AND VISUAL INFOGRAPH DESIGN DEPICTING PRODUCT FUNCTIONS